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Creating a more personalized future of prostate cancer care.

Using deep learning, Avenda Health's Unfold AI maps a patient’s cancer in 3D, giving doctors never before available 3D visualization and precise information enabling more confident care plan decisions

Dedicated to bringing this cutting-edge technology to all practices and physicians treating prostate cancer patients, Avenda Health aims to:

  • Improve outcomes
  • Preserve quality of life
  • Create a new standard of cancer care
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Guiding values

Transforming the standard of care

The team at Avenda Health is driven by developing cutting-edge AI software that will forever revolutionize prostate cancer care and offer every patient a precise treatment plan unique to them

Never losing sight of what matters

The team at Avenda Health is relentless in its mission to deliver high-quality care to all patients suffering from prostate cancer while reducing the growing burden of healthcare costs

Tirelessly pursuing excellence

The team at Avenda Health is comprised of world-class innovators and clinicians devoted to partnering with physicians everywhere to provide the best care and outcomes for their prostate cancer patients



Our world-class team of innovators is comprised of experts in Urology, Artificial Intelligence (AI), and Medical Devices

Shyam Natarajan, PhD

Founder / CEO

  • Expertise in image-guided interventions, machine learning, and embedded systems
  • Instrumental in the commercialization of targeted prostate biopsy creating and executing the foundational validation studies
  • Led an NIH-funded lab as a professor at UCLA Urology, Surgery, and Bioengineering

Brit Berry-Pusey, PhD

Founder / COO

  • 10+ years in Market Access, Contracts, Strategy, and Business Development in medical device, digital therapeutics, and pharma
  • UCLA and Stanford Graduate School of Business training
  • Expertise in Cardiology, Diabetes, Medical Imaging, Oncology, and Urology

Leonard S. Marks, MD

Founder / CMO

  • Professor and deKernion Endowed Chair of Urology at UCLA
  • Pioneer and world leader in Targeted Prostate Biopsy, Active Surveillance, and Focal Therapy
  • 150+ peer-reviewed publications, 30+ clinical trials, 10+ federal grants

Joshua Shubert

Chief Technology Officer

  • M.S. in Electrical Engineering from Johns Hopkins
  • Industry experience in cloud-based medical software
  • Background in deep learning, medical imaging, and robotics

Jemima Escamilla, PhD

VP of Business Development and Growth

  • 9+ Years business development and venture investing experience for the medical device industry
  • Extensive experience in competitive analysis, technical and financial diligence
  • Early-stage company development expertise in various specialties including General Surgery, Neurovascular Surgery, and Opthamology

Carolyn Reul

VP Sales & Marketing

  • 25+ years’ experience in the medical imaging industry
  • Sales management, marketing, product and business development.
  • Extensive experience in ultrasound imaging and guided intervention in urology – specialization in prostate and kidney, hepatobiliary, neurosurgery, interventional radiology and OB/GYN

Cynthia Weaver

Senior Director of Clinical Affairs

  • 27+ years in the Clinical Research industry with a focus on oversight, management and execution of medical device trials
  • Expertise in clinical operations including development, leadership, and mentoring teams of clinical research professionals
  • Passionate about the development of novel device treatments to enhance patient health especially in Class III devices

Kim Becker

Director Clinical Marketing and Education

  • MS in Health Administration, RDMS, RVT
  • 30 years in both healthcare setting and medical device industry specializing in diagnostic ultrasound in the urology, surgery, and radiology
  • Expertise in clinical applications including product evaluation and training, education, and leadership of a national clinical team

Cheryl Matter, PhD

Head of Customer Success

  • PhD in Molecular and Medical Pharmacology from UCLA
  • 15+ years of experience advancing healthcare products and services in payer, provider, investment and corporation environments
  • Expertise in care delivery service development, strategic product leadership, market entry and growth

Emily Malone

Engineering Manager

  • B.S. in Software Engineering from Miami University
  • Industry experience in medical device software development
  • Expertise in cross-functional team leadership, full stack development, and agile methodologies

Alan Priester, PhD

Senior Data Scientist

  • 8+ years experience developing hardware and software for (and with) urologists
  • PhD in biomedical engineering from UCLA, specializing in image-guided diagnosis and therapy
  • Expertise in data science, medical imaging, and rapid prototyping

Jeremy Bong

Staff Cloud Engineer

  • B.S. in Computer Science at University of Waterloo
  • Background in cloud architecture and full-stack
  • 10+ years experience in professional software development

Crystal Womack

Quality Manager

  • BS in Chemical and Biomolecular Engineering from Georgia Tech
  • Design and manufacturing quality expertise
  • ISO 13485, ISO 14971 and Design Controls training

Mike Klein

Chairman and CEO

iCAD Medical

Shyam Natarajan, PhD


Avenda Health

Leonard Marks, MD


Avenda Health

Ron Sugar, PhD

Chairman, Uber

Board Director, Apple

Board Director, Amgen

Simon Stertzer, MD, FACC, FAHA, FACP

Serial Entrepreneur and Professor Emeritus

Stanford University

Peter T. Scardino, MD

Chair Emeritus, Dept of Surgery

Memorial Sloan-Kettering Cancer Center

Eric Klein, MD

Chairman, Glickman Urological and Kidney Institute

Cleveland Clinic

Alan Partin, MD

Chairman, Dept of Urology

Johns Hopkins

Stuart Holden, MD

Medical Director

Prostate Cancer Foundation

Michael Shabot, MD

Former Executive Vice President Memorial Hermann Partner

Relia Healthcare Advisors

Alec Koo, MD



Merel Nissenberg, JD


National Alliance of State Prostate Cancer Coalitions

Scott Eggener, MD

Vice Chair, Urology